Whirlpool Error Code ER

Whirlpool freezer displaying Error Code ER on digital panel in a modern Atlanta kitchen

When a Whirlpool freezer displays Error Code ER, it means the appliance has detected a problem that affects how it monitors and controls freezer temperature. This issue often appears while the freezer is still running, which makes it difficult for homeowners to judge how serious the situation really is.

This article explains what Whirlpool Error Code ER means, why it appears in both standalone freezers and refrigerators with freezer compartments, and what typically causes it. Youโ€™ll learn how sensor failures, defrost problems, power interruptions, and communication errors can trigger the ER code, and how those issues affect freezer performance over time.

In many homes, the first signs are subtle. Freezer temperatures become less stable, frozen food does not stay fully solid, or an alarm begins sounding to indicate a temperature warning. When the ER code appears on the display, it confirms that the freezer can no longer regulate cooling accurately without intervention.

Error Code ER is common in Whirlpool French door, side-by-side, and bottom-freezer models. While the designs differ, the underlying causes are often the same. A temperature sensor may be failing, a defrost component may not be working correctly, or the control system may be receiving unreliable data.

Understanding what this code means and how it relates to your specific Whirlpool model can help you decide what steps to take next. Below youโ€™ll learn the most common causes of Error Code ER, what symptoms usually accompany each one, and when professional repair is the most effective solution.

Schedule professional Whirlpool freezer repair in Atlanta with Appliance Repair Master and get the ER code diagnosed correctly

What Error Code ER Means on Whirlpool Freezers

In our day-to-day work across Atlanta and surrounding Georgia areas, we see Error Code ER more often than almost any other Whirlpool freezer alert. What makes it confusing for homeowners is that the freezer often still appears to be running when the code shows up. Lights are on, the compressor hums, and the display works. Yet something is clearly not right.

From a technical standpoint, Error Code ER means the freezerโ€™s control board is no longer receiving trustworthy information from one of the systems it relies on to manage temperature. Whirlpool freezers depend on sensors and electronic communication to decide when to cool, when to stop, and when to defrost. When that information becomes unreliable, the appliance flags the problem instead of continuing to operate blindly.

In practical terms, ER is not a single failure. It is a family of errors that points to one of several underlying problems. In our experience, those problems usually fall into a few categories:

  • A failing freezer temperature sensor (also called a thermistor)
  • A defrost sensor or defrost system issue
  • A power interruption that affected electronic components
  • A communication error between control boards

Each of these problems affects freezer performance in a different way, and that distinction matters when deciding what to do next.

Why Whirlpool Uses ER Codes This Way

Whirlpool designs its appliances to warn homeowners early, before food safety is fully compromised or major components are damaged. Rather than waiting for temperatures to climb dramatically, the system displays ER when it detects abnormal readings, missing signals, or communication failures.

That is why many homeowners call us saying, โ€œThe freezer is still cold, but Iโ€™m getting this code.โ€ In those cases, the appliance is telling the truth. It is still cooling, but it can no longer guarantee that temperatures will stay stable without intervention.

This is also why simply resetting the freezer often clears the display temporarily. A reset does not fix a sensor that is drifting out of range or a defrost component that is starting to fail. Once the freezer resumes normal operation and detects the same abnormal data, the ER code returns.

Standalone Freezers vs. Refrigerators With Freezers

We service both standalone Whirlpool freezers and Whirlpool refrigerators that include freezer compartments, and the ER code appears on both. However, how the problem shows up can differ depending on the design.

In standalone freezers, ER codes are more directly tied to:

  • Freezer temperature sensor failure
  • Defrost system problems
  • Power-related electronic damage

In refrigerators with freezer compartments, especially French door, side-by-side, and bottom-freezer models, the system is more complex. These units rely on multiple sensors and control boards that communicate with one another. As a result, an error in one area, such as a pantry drawer sensor or user interface board, can indirectly affect freezer performance and trigger ER.

Understanding which type of appliance you have helps narrow down the likely cause and prevents unnecessary part replacement.

Whirlpool French door refrigerator freezer compartment with temperature control issue
Trust Appliance Repair Master for reliable Whirlpool freezer repair in the Atlanta area when ER codes wonโ€™t go away

What You Can Safely Check at Home

There are a few basic observations homeowners can make without risking damage to the appliance:

  • Confirm that freezer vents are not blocked by food packages
  • Make sure the door is sealing properly and not left slightly open
  • Note whether the freezer temperature is rising, falling, or fluctuating
  • Pay attention to new sounds, such as fans running louder or longer

These checks help provide useful information, but they do not replace proper diagnosis. Testing sensors, defrost components, or control boards requires specific tools and Whirlpool specifications. Attempting deeper repairs without training often turns a manageable repair into a costly one.

This is why we encourage homeowners only to observe, not to experiment, when ER codes appear.

Freezer Temperature Sensor and Thermistor Failure

One of the most common reasons we are called out for Whirlpool Error Code ER is a failure related to the freezer temperature sensor, also known as the freezer thermistor. In Whirlpool diagnostics, this problem often appears as ER E2 or ER F2, and it affects both standalone freezers and refrigerators with freezer compartments.

From our experience servicing Whirlpool appliances throughout Atlanta, this issue rarely starts as a sudden breakdown. It usually develops gradually, which is why many homeowners do not connect early symptoms to a sensor problem until the error code appears.

What the Freezer Temperature Sensor Actually Does

The freezer temperature sensor is responsible for continuously measuring the internal temperature of the freezer compartment. That information is sent to the control board, which then decides:

  • When to run the compressor
  • How long cooling cycles should last
  • When to stop cooling
  • Whether temperatures are within safe limits

If the sensor provides accurate readings, the freezer maintains steady temperatures with minimal fluctuation. When the sensor begins to fail, the control board loses its reference point.

In simple terms, the freezer no longer knows how cold it really is.

How Freezer Thermistor Failure Triggers ER Codes

A freezer thermistor failure does not always mean the sensor stops working completely. In many cases, it starts sending incorrect resistance values. The control board compares those values to expected ranges. When the readings fall outside those ranges, the system recognizes that it can no longer trust the data.

At that point, Whirlpoolโ€™s software logic triggers Error Code ER, often accompanied by E2 or F2 codes, to indicate a temperature sensor problem.

This is why homeowners often tell us, โ€œThe freezer is still cold, but it doesnโ€™t seem right.โ€ The appliance may still cool, but without reliable feedback, it cannot maintain consistency.

Symptoms We Commonly See in Atlanta Homes

When we diagnose ER E2 or ER F2 calls, homeowners usually report one or more of the following issues:

  • Frozen food becoming soft and then refreezing
  • Ice cream that never fully hardens
  • Frost buildup on food packaging
  • The freezer running longer than usual
  • Temperature readings that change unexpectedly

These symptoms are not random. They are direct results of the control board reacting to bad sensor data. Sometimes it overcompensates by running too long. Other times it shuts down cooling too early.

Why This Happens So Often in Whirlpool Freezers

Whirlpool freezer temperature sensors are exposed to extreme conditions over many years. In our experience, the most common causes include:

  • Moisture intrusion from condensation or ice buildup
  • Age-related sensor drift
  • Wiring degradation from repeated freeze-thaw cycles
  • Ice contacting the sensor directly after defrost issues

In French door and bottom-freezer models, sensor placement can make them more vulnerable to moisture and ice. In side-by-side units, longer wiring runs increase the chance of connection problems.

Appliance Repair Master technician inspecting Whirlpool freezer temperature sensor

Can This Be Safely Checked at Home?

There are limited, non-invasive checks homeowners can make:

  • Make sure airflow inside the freezer is not blocked
  • Avoid packing items tightly against the rear wall where sensors are often located
  • Note whether the freezer temperature changes after restocking or door openings

What we do not recommend is attempting to test or replace a sensor without proper tools. Thermistors must be tested with a multimeter and compared against Whirlpoolโ€™s resistance charts at specific temperatures. Installing the wrong sensor or misreading values can lead to additional error codes, control board confusion, or permanent damage.

From a cost perspective, a correctly diagnosed sensor replacement is usually straightforward. A misdiagnosed repair can quickly become expensive.

Why ER E2 / ER F2 Should Not Be Ignored

When a freezer temperature sensor fails, the appliance is operating without accurate guidance. Over time, this can cause:

  • Inconsistent freezing and food spoilage
  • Excessive compressor run time
  • Increased energy consumption
  • Stress on sealed system components

We often see cases where homeowners waited weeks after the first ER code, only to end up with secondary problems that could have been avoided with early repair. To learn more about error code E2, you can visit this page.

When your Whirlpool freezer shows Error Code ER, schedule local repair service with Appliance Repair Master in Atlanta, GA

Defrost Sensor and Defrost System Problems

Another major cause behind Whirlpool Error Code ER involves the freezerโ€™s defrost system. In Whirlpool diagnostics, these problems commonly appear as E5 or F5 defrost sensor errors, or as a DF defrost failure. We see these issues frequently in Atlanta homes, especially in refrigerators that have been in service for several years.

Unlike temperature sensor problems, defrost failures often develop quietly. The freezer may appear to be cooling, but behind the panels, ice is slowly building where it should not.

How the Defrost System Is Supposed to Work

Whirlpool freezers are designed to remove frost automatically. During normal operation, moisture in the air settles on the evaporator coils and freezes. To prevent ice from blocking airflow, the appliance periodically enters a defrost cycle.

During that cycle:

  • The defrost heater warms the evaporator just enough to melt frost
  • The defrost sensor monitors temperature to prevent overheating
  • Melted ice drains away from the coils

When everything works as designed, this process happens without the homeowner ever noticing.

What Happens When the Defrost Sensor Fails

When the E5 F5 defrost sensor begins to fail, the freezer loses its ability to monitor defrost temperatures accurately. In some cases, the defrost cycle never completes. In others, it never starts at all.

As a result, frost remains on the evaporator coils and continues to accumulate. Because this happens behind the freezerโ€™s interior panels, the problem is often invisible until performance is affected.

In our service calls, homeowners usually report issues such as:

  • Freezer temperatures that slowly rise
  • Uneven cooling inside the freezer
  • Frost or snow forming on food packages
  • Fan noise changing or becoming louder

When airflow becomes restricted, the freezer struggles to circulate cold air. The control board detects abnormal conditions and responds by triggering Error Code ER, often alongside DF defrost failure.

Why Defrost Failures Are Common in Whirlpool Units

From our experience, defrost-related ER codes occur most often due to:

  • Defrost sensor failure from age or moisture
  • Ice damage to sensor wiring
  • A stressed defrost heater affecting sensor readings
  • Previous temperature sensor problems that caused excessive icing

In French door and bottom-freezer models, the defrost system works harder because of frequent door openings and larger freezer compartments. This makes these models more susceptible to defrost sensor issues over time.

Why Defrost Problems Should Not Be Delayed

Defrost issues are rarely harmless. When ice buildup is left unaddressed, it can lead to:

  • Complete airflow blockage
  • Rapid temperature rise in the freezer
  • Fan motor damage
  • Increased compressor workload

We often see situations where a simple defrost sensor repair turns into a more involved job because the freezer was allowed to run in a restricted state for too long.

What Homeowners Can Safely Do

There are a few safe observations homeowners can make when defrost problems are suspected:

  • Check for visible frost buildup inside the freezer
  • Listen for changes in fan operation
  • Note whether cooling improves temporarily after unplugging the unit

What we strongly advise against is manually chipping ice or using heat tools inside the freezer. This often damages panels, sensors, or wiring and can turn a repairable issue into a costly replacement.

Proper defrost diagnostics require access to internal components, electrical testing, and Whirlpool-specific specifications. This is where professional service becomes important.

High Temperature Alarms and Freezer Overheating

When a Whirlpool freezer shows E9 or F9, it means the internal temperature stayed too warm for too long. This code often appears together with Error Code ER and is usually a consequence of another unresolved issue rather than a standalone failure.

In our experience, high temperature alarms are most commonly triggered by:

  • A failing freezer temperature sensor
  • Ice buildup caused by defrost failure
  • Restricted airflow inside the freezer
  • A recent power outage

Even if the freezer cools again afterward, the alarm indicates that temperature control was lost at some point. Repeated E9 or F9 alerts suggest the underlying cause has not been resolved and should be addressed to prevent food loss and added strain on the system.

Power Interruption Issues

The PO power outage code appears when the freezer detects a loss of power long enough to affect internal temperature. In Georgia, this is common after storms or brief grid interruptions.

A single PO event is not usually a problem. However, when ER codes or cooling issues appear shortly after a power outage, it often means that a sensor or control component was affected by the voltage change. In those cases, the freezer may run but struggle to regulate temperature accurately.

Control Board Communication Errors

The SY CE communication error indicates that internal control boards are no longer communicating correctly. This issue is most common in French door and side-by-side refrigerators, which rely on multiple boards working together.

Professional technician inspecting control board on whirlpool freezer

Communication errors can be caused by:

  • Voltage damage after a power surge
  • Loose or damaged wiring
  • A failing user interface or main control board

When communication breaks down, the freezer may display ER codes even if cooling hardware is still functional. Proper diagnosis is essential, as replacing the wrong board often leads to repeat failures.

Pantry Sensor Problems in French Door Models

In Whirlpool French door refrigerators, a PC pantry sensor error may also contribute to ER codes. Although the pantry drawer is separate from the freezer, its sensor affects airflow and temperature balance across the appliance.

When the pantry sensor fails, the control system may mismanage cooling distribution. This can indirectly affect freezer performance and trigger ER warnings. These issues are not user-adjustable and typically require sensor testing and replacement.

Why Resetting Rarely Solves Error Code ER

Resetting the freezer may clear the display temporarily, but it does not correct sensor failures, defrost problems, or communication errors. Once the appliance resumes operation and detects the same abnormal data, the ER code usually returns.

If ER reappears after a reset, it is a strong indication that a component needs to be tested and repaired rather than reset again.

Whirlpool Models Commonly Affected by Error Code ER

We see Error Code ER most often in:

  • French door refrigerators with multiple sensors and control boards
  • Side-by-side models with long wiring harnesses
  • Bottom-freezer units where sensors are exposed to moisture and ice

These are refrigerators with freezer compartments, not standalone freezers only, and each design has its own weak points that influence how ER codes appear.

Choose Appliance Repair Master for experienced Whirlpool freezer repair

What to Do When Whirlpool Error Code ER Appears

When Error Code ER shows up on a Whirlpool freezer, it is not a random glitch and not something to ignore. It means the appliance has lost reliable control over temperature monitoring, most often due to a sensor issue, defrost failure, power-related damage, or internal communication problem.

From our experience at Appliance Repair Master, ER codes rarely resolve on their own. In some cases, the freezer may continue to cool for a while, but performance becomes unpredictable. Food quality suffers first. Component stress follows next.

The key is timing. Addressing the problem early usually means a targeted repair, such as replacing a freezer temperature sensor, correcting a defrost sensor failure, or resolving a communication error. Waiting too long often leads to repeated alarms, food loss, and more expensive repairs.

If you are unsure whether the issue is minor or serious, professional diagnosis provides clarity before the problem escalates.

FAQ

1. What does Whirlpool Error Code ER mean?

Error Code ER indicates that the freezer is no longer receiving accurate information from a sensor or control system. As a result, it cannot regulate temperature reliably.

If temperatures remain stable, food may be safe temporarily. However, ER codes often signal instability. Repeated temperature changes can compromise food quality even if items refreeze.

Yes. A PO power outage can trigger ER if electronic components or sensors are affected by voltage changes, especially after storms or repeated outages.

Resetting may clear the display briefly, but it does not fix sensor failures, defrost issues, or SY CE communication errors. If ER returns, repair is usually required.

We most often see ER codes in French door, side-by-side, and bottom-freezer refrigerators, as well as some standalone freezers. These models rely heavily on multiple sensors and control boards.

In most cases, Error Code ER points to a repairable issue. Replacement is rarely necessary unless multiple major components are damaged.

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  • LOSS OF USE OR INCONVENIENCE

Our total aggregate liability for any claim arising out of or related to the Site, the Services, or these Terms shall not exceed the greater of (a) the amount paid by you to Appliance Repair Master for the specific service giving rise to the claim, or (b) $500.

These limitations apply regardless of the legal theory (contract, tort, negligence, strict liability, or otherwise) and even if we have been advised of the possibility of such damages. Some jurisdictions do not allow certain limitations, in which case our liability is limited to the maximum extent permitted by law.

21. Indemnification

You agree to defend, indemnify, and hold harmless Appliance Repair Master and its affiliates, officers, employees, contractors, and agents from any claims, damages, losses, liabilities, costs, or expenses (including reasonable attorneys’ fees) arising from:

  • your violation of these Terms
  • your misuse of the Site or services
  • your violation of any law or third-party right
  • undisclosed hazards or conditions at the service location
  • inaccurate information you provide to us

22. Revisions & Accuracy

Site materials may contain errors. Appliance Repair Master may make changes at any time without notice and does not commit to updating materials.

23. Third-Party Links & Services

Links to third-party websites are provided for convenience only. Appliance Repair Master does not control or endorse third-party content. If we use a third-party SMS or messaging platform, your participation may also be subject to that provider’s own terms, including provisions for opt-in, opt-out, frequency, fees, privacy, arbitration, and dispute resolution.

24. Governing Law, Venue & Dispute Resolution

These Terms are governed by the laws of the State of Georgia, without regard to conflict-of-law principles.

Informal Resolution. Before initiating any formal proceeding, the parties agree to attempt to resolve disputes informally by contacting Appliance Repair Master in writing.

Binding Arbitration. If informal resolution fails, any dispute arising out of or relating to these Terms or the services shall be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, in DeKalb County, Georgia, or another mutually agreed location. Judgment on the award may be entered in any court of competent jurisdiction.

Class Action Waiver. You and Appliance Repair Master agree that any dispute will be brought in your individual capacity only, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate claims and may not preside over any form of representative proceeding.

Exceptions. Either party may bring a small-claims-court action, and either party may seek injunctive relief in court to protect intellectual property rights, without waiving arbitration of other claims.

Limitation of Actions. Any claim arising out of these Terms or the services must be brought within one (1) year after the cause of action accrues, or be forever barred, except where applicable law prohibits such a limitation.

25. Force Majeure

Appliance Repair Master is not liable for any delay or failure to perform resulting from causes beyond our reasonable control, including but not limited to acts of God, natural disasters, severe weather, public health emergencies, pandemics, war, terrorism, civil unrest, labor disputes, government action, utility failures, supply-chain disruptions, parts shortages, or internet/telecommunications outages.

26. General Provisions

Modifications. Appliance Repair Master may revise these Terms at any time. Continued use of the Site or services after changes are posted constitutes acceptance of the updated Terms.

Entire Agreement. These Terms, together with our Privacy Policy and any signed work orders or invoices, constitute the entire agreement between you and Appliance Repair Master and supersede all prior oral or written agreements.

Severability. If any provision is held invalid or unenforceable, the remaining provisions remain in full force and effect.

No Waiver. Failure to enforce any provision is not a waiver of our right to do so later.

Assignment. You may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

Survival. Sections that by their nature should survive termination (including Sections 11, 19, 20, 21, and 24) survive.

Headings. Headings are for convenience only and do not affect interpretation.

Notices. Legal notices to Appliance Repair Master must be sent in writing to the address in Section 28. Notices to you may be sent to the email or address you provided.

27. Compliance with Georgia Law

Appliance Repair Master operates in compliance with all applicable federal, state, and local laws, including the laws of the State of Georgia and applicable regulations in Atlanta, DeKalb County, and the greater Atlanta metropolitan area.

Nothing in these Terms limits any non-waivable rights granted to consumers under Georgia law, including under the Georgia Fair Business Practices Act (O.C.G.A. ยง 10-1-390 et seq.) and the Uniform Commercial Code as adopted in Georgia.

28. Contact Information

For questions, warranty claims, opt-out requests, or communications preferences, contact us at:

Appliance Repair Master

๐Ÿ“ 1816 Briarwood Industrial Ct NE, Atlanta, GA 30329

๐Ÿ“ž Phone: (770) 659-7597ย 

๐Ÿ“ง Email: [email protected]

๐ŸŒ Website: https://appliancerepairmaster.com

For SMS assistance, reply HELP to any message you receive, or STOP to opt out of marketing texts.

appliancerepairmaster.com Privacy Policy

PRIVACY POLICY

Company Name: Appliance Repair Master

Effective Date: June 5, 2026

Last Updated: June 5, 2026

Your privacy is important to us. This Privacy Policy explains how Appliance Repair Master (“Company,” “we,” “us,” or “our”) collects, uses, protects, and discloses information when you use our website, web pages, client portal, mobile applications, and related services (collectively, the “Site” and “Services”).

This Privacy Policy applies only to this Site and Services and does not apply to any other websites or offline services unless explicitly stated.

BY USING THE SITE OR SERVICES, YOU CONSENT TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of Personal Information:

Contact Information

  • First and last name
  • Mailing or service address
  • Email address
  • Phone number

Identifiers & Technical Information

  • IP address
  • Device and browser information
  • Log files and timestamps
  • Account or authentication information (where applicable)

Financial Information

  • Payment card or banking details (processed securely through third-party payment processors; we do not store full payment details)

Demographic Information

  • Age or age range
  • Gender or general demographic data (if voluntarily provided)

Geolocation Data

  • Approximate location based on IP address or service address

Internet & Electronic Activity

  • Pages viewed and interactions with the Site
  • Browsing and navigation behavior
  • Referral sources and usage patterns

Commercial Information

  • Services requested or purchased
  • Appointment and transaction history

Audio & Visual Information

  • Before-and-after photos or videos of serviced areas
  • Call recordings or chat transcripts where permitted by law

Inferences

  • Preferences or tendencies inferred from usage and interactions to improve services and communications

2. How We Use Your Information

We may use Personal Information for the following purposes:

Service & Transactional Purposes

  • Schedule, manage, and complete service requests
  • Communicate appointment confirmations and updates
  • Process payments and billing
  • Provide customer support

Operational & Analytical Purposes

  • Improve the Site and Services
  • Monitor performance and usage trends
  • Diagnose technical issues

Marketing & Promotional Purposes (With Consent)

  • Send promotional emails, text messages, or calls
  • Provide personalized offers or service reminders
  • Conduct promotions or loyalty initiatives

Content & Reviews

  • Display reviews or feedback you voluntarily submit
  • Use photos or media only with explicit marketing consent

Security, Fraud Prevention & Legal Compliance

  • Protect against fraud or misuse
  • Enforce agreements
  • Comply with legal obligations and lawful requests

3. Communications (Calls, SMS & Email)

By providing your contact information, you consent to receive phone calls, text messages (SMS/MMS), and emails related to:

  • service updates
  • appointment confirmations
  • billing and customer support

Marketing communications are sent only where permitted and consented to.

You may manage your communication preferences at any time:

  • SMS: Reply STOP to opt out
  • Email: Use the unsubscribe link in marketing emails
  • Calls: Contact us to request removal from calling lists

Even if you opt out of marketing communications, we may still contact you for transactional or service-related purposes.

4. Photos & Service Documentation

During service, we may capture photos or videos of:

  • appliances
  • parts
  • work areas

These may be used for:

  • documentation of work performed
  • quality control
  • technician training
  • warranty and legal protection
  • insurance purposes
  • marketing, advertising, and public relations

We take reasonable steps to avoid capturing:

  • people
  • personal documents
  • identifying information

By using our services, you acknowledge and agree to this practice.

5. Sources of Information

We collect information from:

  • you directly (forms, calls, messages, bookings)
  • service providers acting on our behalf (CRM, analytics, SMS platforms, payment processors)
  • third-party sources where permitted by law
  • cookies and similar technologies

6. Sharing of Personal Information

We do not sell, rent, or trade Personal Information.

We may share information with:

  • service providers necessary to operate our business
  • contractors or technicians performing services
  • affiliates under common ownership, where permitted
  • legal authorities when required by law

All third parties are required to protect your information.

7. Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, asset sale, or similar business transaction, your Personal Information may be transferred to a successor entity as part of the assets. We will use reasonable efforts to ensure the receiving party honors the commitments made in this Privacy Policy or notify you of any material changes.

8. Cookies & Tracking Technologies

We may use cookies, web beacons, pixel tags, clear GIFs, local storage, and similar technologies to:

  • improve Site functionality
  • analyze usage
  • support marketing and analytics

The cookies we use may include:

  • Session Cookies โ€” to operate the Site during your visit
  • Preference Cookies โ€” to remember settings and preferences
  • Security Cookies โ€” for authentication and fraud prevention
  • Analytics & Advertising Cookies โ€” to measure performance and reach

We may use third-party analytics tools, including Google Analytics, to understand how users interact with the Site. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

You can control cookies through your browser or device settings. Disabling cookies may affect certain features.

9. Do Not Track & Global Privacy Control

Some browsers transmit “Do Not Track” (DNT) signals or Global Privacy Control (GPC) signals. Because there is no industry consensus on how to interpret DNT signals, we do not currently respond to DNT signals. Where required by applicable law, we will honor valid GPC signals as a request to opt out of sale or sharing of Personal Information.

10. Session Replay Technology

We use session replay technology to understand how users interact with our Site. This may record actions such as scrolling, clicks, navigation paths, and cursor movements.

Session replay data is used for:

  • quality assurance
  • customer support
  • fraud prevention and security
  • Site optimization

This data may be collected and stored by third-party service providers acting on our behalf.

11. Chatbot Technology

We use chatbots and virtual assistants to provide customer support. When you interact with a chatbot:

  • information you provide is collected
  • chat transcripts may be stored
  • conversations may be reviewed for quality, training, and security

Chats may be escalated to a human representative when necessary.

12. Advertising & Online Tracking

We and our authorized partners may collect information across devices and platforms to measure advertising performance and deliver relevant marketing.

Advertising and tracking preferences are device- and browser-specific and must be managed separately on each device or browser you use.

13. Managing Your Preferences

You may manage your preferences at any time:

  • opt out of marketing emails via unsubscribe links
  • opt out of SMS by replying STOP
  • request changes to call preferences by contacting us

14. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your Personal Information:

  • Right to Know / Access โ€” request confirmation of whether we process your information and what we collect
  • Right to Correct โ€” request correction of inaccurate information
  • Right to Delete โ€” request deletion of your Personal Information, subject to legal exceptions
  • Right to Portability โ€” request a copy of your information in a portable format
  • Right to Opt Out โ€” opt out of sale, sharing for cross-context advertising, or significant automated profiling
  • Right to Non-Discrimination โ€” exercise your rights without being discriminated against

To exercise any of these rights, contact us using the information in Section 23. We will verify your identity before processing the request. We aim to respond within 45 days, or as required by applicable law. You may also designate an authorized agent to submit a request on your behalf.

California residents may additionally request, once per calendar year, a list of categories of Personal Information disclosed to third parties for direct marketing purposes (“Shine the Light” โ€” Cal. Civ. Code ยง 1798.83).

15. Sale or Sharing of Personal Information

We do not sell Personal Information for monetary consideration. To the extent that the use of cookies or advertising tools may be considered “sharing” under certain state laws (such as California, Colorado, or Virginia), you may opt out by adjusting your browser cookie settings, transmitting a Global Privacy Control signal, or contacting us directly.

16. Sensitive Personal Information

We do not knowingly collect categories of sensitive personal information (such as Social Security number, government ID, precise geolocation, racial or ethnic origin, religious beliefs, health data, biometric data, or financial account login credentials) for purposes other than providing the requested Services, preventing fraud, or complying with the law.

17. Data Retention

We retain Personal Information only as long as necessary to:

  • provide the Services requested
  • fulfill the purposes outlined in this Privacy Policy
  • comply with our legal, tax, accounting, and warranty obligations
  • resolve disputes and enforce our agreements

Typical retention periods:

  • Service and transaction records: up to 7 years (to comply with tax and warranty obligations)
  • Marketing preferences and opt-outs: retained indefinitely to honor your choice
  • Website analytics data: typically up to 26 months
  • Call recordings and chat transcripts: up to 12 months, unless needed for dispute resolution

When information is no longer needed, we securely delete, anonymize, or aggregate it.

18. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect your information, which may include:

  • encryption of data in transit (SSL/TLS)
  • access controls and authentication requirements for employees and contractors
  • secure third-party payment processors (PCI-compliant)
  • regular review of internal data-handling procedures

However, no system is completely secure, and you use the Site and Services at your own risk.

19. Data Breach Notification

In the event of a confirmed breach of unencrypted personal information, we will notify affected individuals in accordance with applicable law, including Georgia’s data breach notification statute (O.C.G.A. ยง 10-1-910 et seq.) and other applicable state and federal laws. Notification will be made in the most expedient time possible without unreasonable delay, except where a law enforcement agency advises that notification would impede an investigation.

20. Aggregated & De-Identified Data

We may aggregate or de-identify Personal Information so that it can no longer reasonably be linked to you. We may use, disclose, and retain such aggregated or de-identified information for any lawful business purpose, including analytics, research, and reporting, without further notice.

21. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content. Accessing third-party sites is at your own risk.

22. Children’s Privacy

Our Services are intended for adults. We do not knowingly collect Personal Information from children under 16 years of age. If such information is identified, it will be deleted. Parents or guardians who believe a child has provided us with information may contact us at the address in Section 23 to request deletion.

23. International Data Processing

Your information may be processed or stored in the United States or other jurisdictions where our service providers operate. If you access the Site from outside the United States, you acknowledge that your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your jurisdiction.

24. Disclaimer

This Privacy Policy describes our general privacy practices and does not create contractual rights beyond those provided by applicable law. We cannot guarantee absolute security of electronic data transmissions.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes become effective when posted, and the “Last Updated” date at the top will be revised. For material changes, we will provide additional notice (such as a website banner or email) where required. Continued use of the Site or Services constitutes acceptance of the revised policy.

26. Access, Correction & Requests

You may request access to, correction of, or deletion of your Personal Information by contacting us using the information below. We will respond in accordance with applicable law.

27. Contact & Official Correspondence

Appliance Repair Master

1816 Briarwood Industrial Ct NE, Atlanta, GA 30329

๐Ÿ“ž Phone: (770) 659-7597ย 

๐Ÿ“ง Email: [email protected]

๐ŸŒ Website: https://appliancerepairmaster.com

For privacy-related requests, please include “Privacy Request” in the subject line so we can route your inquiry promptly.