Marvel Wine Cooler Error Code E01: Temperature Sensor Fault Explained

Marvel undercounter wine cooler MLWD224SG01A with door closed, wooden shelves and interior visible through the glass, E01 temperature sensor issue.

You opened the cooler to grab a bottle, glanced at the display, and there it was: E01 blinking where the temperature reading should be. Before assuming the worst, here’s the short version: Marvel error code E01 is not a catastrophic failure signal. It is a specific, well-defined fault — the lower-compartment temperature sensor has either lost its connection to the control board or is reporting a resistance reading outside the range that Marvel’s Intuit Controls system recognizes as valid. The board sees an input it can’t use, flags the condition, and displays E01.

The practical consequence of E01 is temperature instability, not an immediate shutdown. The cooler may continue running — the compressor may still cycle — but without a reliable sensor signal, the Intuit Controls board cannot accurately regulate cabinet temperature. Cooling becomes unreliable. That’s the core risk: not that the unit stops overnight, but that the temperature drifts without the control system catching it.

E01 Quick Reference

 

Code

E01

Meaning

Lower-compartment temperature sensor fault (open circuit, short, or out-of-range resistance)

Zone Affected

Lower compartment (single-zone units: entire cabinet)

Urgency Level

Moderate — cooling may be degraded; unit is unlikely to fail completely overnight

First Action

Check the sensor wiring harness connection before assuming sensor failure

Contrast With

E03, which is an urgent short-circuit fault requiring immediate unplugging

The E01 code appearing for the first time warrants investigation — but it doesn’t warrant panic. The logical sequence is: check the wiring connection first (no tools required), test the sensor with a multimeter if the connection looks intact, reset the unit after addressing the fault, and monitor the display for 24 hours. Each of those steps is covered below.

How the Temperature Sensor Works in Marvel Intuit Controls Units

The temperature sensor in a Marvel wine cooler — more precisely, a thermistor — is a small resistor whose electrical resistance changes predictably as temperature changes. In a properly functioning unit, the thermistor’s resistance value at any given moment corresponds to a specific cabinet temperature. The Marvel Intuit Controls board reads that resistance value continuously, translates it into a temperature reading, displays it on the panel, and uses it as the primary input for deciding when to cycle the compressor on or off.

This is why sensor accuracy matters so much. The control board has no other way to know what the actual temperature inside the cabinet is. It trusts the thermistor completely. When the thermistor is working correctly, the board maintains temperature within a narrow band around the setpoint — reliably, automatically, without any input from the owner. When the thermistor begins drifting outside its calibrated resistance range, or when the connection between the thermistor and the board becomes intermittent or breaks entirely, the board receives a signal it can’t interpret. On Marvel Intuit Controls panels, that condition is flagged as E01 for the lower-compartment sensor.

In single-zone Marvel wine coolers, E01 refers to the unit’s only temperature sensor. In dual-zone models, E01 is the lower-zone sensor specifically — the upper zone has its own sensor, and a fault there generates a different code. Understanding which sensor E01 refers to on your specific unit determines where to look when you begin the physical inspection.

The sensor itself is a small, inexpensive component — but diagnosing it correctly before replacing it matters. A sensor that is actually within spec but has a loose harness connection will generate E01 just as reliably as a genuinely failed thermistor. Replacing the sensor without checking the connection first costs money and time without necessarily fixing the problem.

Step-by-Step: Checking the Sensor Connection First

The wiring harness connection is the first thing to check when E01 appears, because a loose or partially unseated connector generates the exact same code as a failed sensor — and it takes under five minutes to inspect. No tools are required for this check beyond a flashlight.

  1. Unplug the unit from the wall outlet. Always disconnect power before opening any panel or accessing internal components. This is not optional. The thermistor circuit carries low voltage, but other components inside the cabinet run on line voltage.

  2. Locate the sensor wiring harness. In most Marvel undercounter wine coolers, the lower-compartment thermistor wiring harness is accessible by removing the interior back panel of the lower compartment. This panel typically clips or screws into place — consult your model’s owner’s manual for the specific removal method if you’re unsure.

  3. Inspect the connector visually. Look for three specific conditions: (a) a connector that has pulled partially free from its socket on the control board or at the sensor end; (b) visible damage to the wire jacket — cuts, pinched sections, or areas where the insulation has worn through from contact with a moving component; (c) corrosion or discoloration at the connector pins, which indicates moisture exposure and potential intermittent contact.

  4. Reseat the connector if it looks loose. If the harness connector appears to have backed out of its socket even slightly, press it firmly back into position until you feel or hear it click. Inspect both ends of the harness — the sensor end and the board end — and confirm both are fully seated.

  5. Reconnect power and observe the display. Plug the unit back in and watch the Intuit Controls display. If E01 clears and the temperature reading returns, a loose connection was the cause. Monitor the display for the next 24 hours — if E01 does not return, the issue is resolved. If E01 reappears within 24 hours after a seemingly secure connection, the connector is not holding and the harness or sensor likely needs replacement.

A connection that looks intact visually but still generates E01 after reseating is the threshold for moving to the multimeter test in the next section.

If the wiring harness check didn't reveal anything obvious, the next step is a proper sensor resistance test — and that's a quick job for a trained technician.
Appliance Repair Master offers Marvel wine cooler repair in Atlanta and across Georgia, with same-day and next-day appointments available for E01 error code diagnosis. Skip the guesswork on the multimeter test and get a definitive answer fast.

Testing the Sensor with a Multimeter

If the wiring harness connection is fully seated and E01 persists, the thermistor itself needs to be tested. This is a straightforward multimeter check — continuity and resistance. You need a basic digital multimeter (available at any hardware store for under $30 if you don’t own one) and the ability to access the sensor, which requires the same panel removal described in Step 2 of the previous section.

Before starting: Unplug the unit. The sensor must be disconnected from the harness before testing. Testing resistance across a connected component while the circuit is powered will damage the multimeter and give an invalid reading.

  1. Remove the lower interior panel to access the thermistor (same procedure as the harness check).
  2. Disconnect the thermistor from the harness connector.
  3. Set the multimeter to the resistance (Ω) function. If your meter has a continuity test mode (usually indicated by a speaker or diode symbol), you can use that as a preliminary check — a completely open circuit (no beep, infinite resistance) confirms the thermistor is failed.
  4. Place the meter probes on the two thermistor leads. Polarity doesn’t matter for a thermistor resistance test.
  5. Record the reading and compare it to the interpretation table below.

Multimeter Reading

Interpretation

Recommended Action

Resistance reading within manufacturer’s documented range for current ambient temperature

Thermistor is functioning correctly

Fault is in the wiring harness or control board — professional diagnosis needed

Resistance reading significantly outside manufacturer’s documented range

Thermistor has drifted out of specification

Sensor replacement recommended — professional installation advised

Infinite resistance / open circuit (OL or no continuity)

Thermistor is fully open — completely failed

Sensor replacement required

Zero or near-zero resistance (short circuit)

Thermistor is shorted

Sensor replacement required — also investigate for E03

One important qualification on “within manufacturer’s documented range”: thermistor resistance is temperature-dependent, meaning the correct resistance value at 45°F is different from the correct value at 65°F. The specific resistance range at a given temperature is published in Marvel’s service documentation for each model. If you don’t have access to the service manual for your unit, interpreting the raw reading requires a technician who knows the expected values — framing the result as “this number doesn’t look right” without the reference specification can lead to unnecessary sensor replacements. If the reading is inconclusive and you’re not certain how to interpret it, professional diagnosis is the reliable path.

Resetting the Unit After Addressing E01

Marvel undercounter wine cooler MLWD224SG01A with door open displaying multiple wooden shelves and interior layout, illustrating E01 sensor fault diagnosis in Atlanta repair guide.

Once you’ve addressed the root cause — reseated the connection, replaced the sensor, or confirmed with a technician that the underlying fault has been corrected — the unit needs to be reset and monitored before you can confirm the E01 code has cleared permanently.

  1. Unplug the unit from the wall outlet.
  2. Wait a full 10 minutes. This allows the Intuit Controls board to fully discharge and clear any stored error state. A five-minute wait is sometimes sufficient, but ten minutes is the safer interval to prevent a residual error flag from reappearing immediately after power restoration.
  3. Reconnect power. Watch the display on startup. If the unit powers on with a normal temperature reading and no E01 code, the reset has cleared the fault.
  4. Monitor over the next 24 hours using the checklist below.

24-Hour Monitoring Checklist

  • ☐ Confirm the display shows a stable temperature reading — not fluctuating by more than 1–2°F over a 30-minute observation period
  • ☐ Check that the temperature is trending toward the setpoint and holding there, not drifting gradually upward
  • ☐ Confirm humidity inside the cabinet stays between 50–70% — a hygrometer placed inside the unit is the most reliable way to track this. Excessive humidity can cause sensor connection degradation over time if moisture is entering the cabinet
  • ☐ Verify that the display reads no active codes at 6, 12, and 24 hours after reset
  • ☐ If E01 returns within the first 24 hours, the underlying cause was not fully resolved — do not reset again without further diagnosis

A unit that holds temperature, shows no codes, and maintains stable humidity at the 24-hour mark has successfully cleared the E01 condition.

When E01 Keeps Returning: What That Tells You

An E01 code that returns repeatedly after the connection has been reseated and the sensor has been replaced is not a sign of a second sensor failure. It’s a signal that the fault is no longer in the thermistor circuit itself — it’s in the component interpreting that circuit.

The escalation path is the control board. The Marvel Intuit Controls board maintains a continuous read on sensor resistance. If a new, properly installed sensor generates an E01 code, the board is receiving a valid signal but interpreting it as out-of-range — or the board is generating an internal fault condition that presents as a sensor error. Both of those point to a control board issue rather than anything in the thermistor or wiring.

A recurring E01 after sensor replacement is worth noting specifically: it is not common, but it does occur, and it is a documented escalation path in Marvel wine cooler service. A technician encountering this pattern will typically test the board’s voltage output at the sensor terminals to confirm whether the board is supplying the correct reference voltage for a thermistor measurement. If it’s not, the board is faulty — not the sensor.

When to call a technician:

  • E01 returns within 24 hours after the connection was reseated and the reset procedure was completed.
  • E01 returns after a confirmed sensor replacement.
  • The multimeter reading is inconclusive or you don’t have access to the manufacturer’s resistance specification for your model.
  • The unit is showing E01 alongside a temperature reading that is significantly different from an independent thermometer placed inside the cabinet.
  • You own a dual-zone model and are uncertain whether the fault is in the lower zone or the control board shared between zones.

An annual professional inspection for Marvel wine coolers — including sensor testing, harness condition check, and condenser cleaning — prevents most E01 occurrences before they happen. Sensor failures in wine coolers are almost always gradual: a connector that seats less securely each time the door vibrates, a sensor that’s slowly drifting toward the edge of its calibrated range. A technician who checks these values annually catches the drift before it becomes an error code.

Recurring E01 after a reset or sensor replacement means the diagnosis needs to go deeper.
Appliance Repair Master provides guaranteed Marvel appliance repair in Atlanta and across Georgia. Our technicians are EPA certified for any sealed-system involvement, and we stand behind our work. If E01 keeps coming back, we find out why — and we fix it properly.

Conclusion

Marvel error code E01 follows a logical diagnostic path: check the wiring harness connection, test the sensor resistance with a multimeter, reset the unit, and monitor for 24 hours. The majority of E01 codes resolve at the first step — a connector that reseats and stays seated, with the code clearing and not returning. The minority that require sensor replacement are straightforward repairs when performed by a technician familiar with the specific model.

The underlying urgency of E01 is about wine. A Marvel wine cooler temperature sensor fault doesn’t mean the unit explodes — it means the temperature is being controlled with incomplete information, and wine stored at an imprecise temperature, over time, is wine that doesn’t age the way it should. A white that should be held at 48°F slowly drifting to 56°F over two weeks does damage that can’t be undone. Addressing E01 promptly is less about saving the appliance and more about protecting what’s inside it.

For the full context of how E01 compares to other sensor faults in Marvel’s Intuit Controls system, see our guides on the Marvel E02 error code and the Marvel E03 error code. For Atlanta homeowners who have worked through the checks above and need a technician to take it from here, Appliance Repair Master is the local resource for Marvel wine cooler service — with the diagnostics, the parts, and the guarantee to back it up.

FAQ

1. Will my Marvel wine cooler stop cooling completely when E01 appears?

Not necessarily — and this is an important distinction. E01 indicates that the lower-compartment temperature sensor is reporting a fault, but the compressor may continue cycling. What changes is the reliability of that cycling: without a valid sensor signal, the Intuit Controls board can’t accurately regulate cabinet temperature, so the cooler may run warmer than setpoint without triggering the Hi alarm in the normal way, or may cycle erratically. The risk is not an immediate shutdown — it’s uncontrolled temperature drift that harms what you’re storing. Treat E01 as a moderate-urgency situation, not an emergency, but don’t leave it unaddressed for weeks.

Without knowing your specific model a reliable number isn’t possible to provide — and any estimate given without a diagnosis risks being significantly off. What can be said is that a thermistor sensor replacement is among the less expensive component repairs in a wine cooler: the sensor itself is a low-cost part, and accessing and replacing it is a relatively brief job for a technician familiar with Marvel units. The more important cost factor is whether the fault is truly the sensor or the control board — an incorrect diagnosis leads to a correct repair of the wrong component, and that gets expensive. An accurate diagnosis from a qualified technician is the cost-effective starting point.

No — E01 specifically refers to the lower-compartment temperature sensor. In a dual-zone Marvel unit, the lower and upper zones have separate sensors. An E01 fault affects the lower zone’s temperature regulation; the upper zone’s sensor remains independent and continues reporting to the control board. In practical terms, this means the upper zone may maintain its temperature correctly while the lower zone drifts — which is why owners of dual-zone units sometimes notice that one zone seems off while the other appears normal. The Marvel E02 error code is the corresponding fault for the upper-zone sensor.

The reset procedure — unplugging the unit for 10 minutes and reconnecting — can be done without tools and will clear the code from the display. However, clearing the code is not the same as fixing the underlying fault. If E01 was triggered by a loose harness connection that you’ve reseated, the reset is the correct final step. If the sensor is genuinely failed and you’ve cleared the code without addressing the sensor, E01 will return — and in the meantime, the cooler is operating without reliable temperature data. Clearing the code without investigating the cause is a temporary measure, not a resolution.

Under normal operating conditions, thermistor sensors in well-maintained Marvel wine coolers can last the life of the appliance — ten years or more — without failing. Premature failure is most commonly caused by moisture exposure at the connector (often from a door seal that isn’t fully sealing, allowing humid air to enter the cabinet regularly), physical vibration loosening the harness connection over time, or manufacturing variability in the sensor component itself. Units that receive annual professional inspections — including a harness condition check and a sensor resistance test — rarely experience unexpected E01 faults because early-stage drift or connection loosening is caught before it crosses the error threshold.

Featured Q&A

1. What causes the Marvel E01 error code to appear?

Marvel E01 appears when the lower-compartment temperature sensor reports a reading that the Intuit Controls board cannot use — either because the harness connection has become loose or intermittent, or because the thermistor itself has drifted outside its calibrated resistance range or failed entirely. The most common cause in practice is a connector that has backed partially out of its socket over time, which creates an open or intermittent circuit. A full sensor failure is the less common but more expensive scenario.

To clear E01, first address the underlying fault — reseat the wiring harness connection or replace the sensor as appropriate. Then unplug the unit for a full 10 minutes to allow the Intuit Controls board to reset. Reconnect power and observe the display. If the fault has been corrected, the code will not return. If E01 reappears within 24 hours of the reset, the underlying cause wasn’t fully resolved.

E01 is a warning — not an emergency. Unlike E03, which is associated with a short-circuit condition that can cause frost accumulation and water damage and warrants unplugging the unit immediately, E01 indicates a sensor fault that degrades temperature regulation without creating an immediate safety risk. The unit is unlikely to fail completely overnight. The risk is cumulative temperature instability over time, which is damaging to wine. Treat it as moderate urgency: investigate within a day or two, but you don’t need to pull the wine out of the unit the moment the code appears.

If you continue using the cooler with E01 active and unresolved, the Intuit Controls board continues operating without reliable temperature data. Depending on the nature of the fault, the compressor may run longer cycles than necessary, causing over-cooling, or shorter cycles than necessary, allowing the cabinet to warm. Either condition is damaging to stored wine over time — both temperature extremes accelerate chemical reactions in wine that correct storage temperatures are designed to slow. For a short-term storage situation over a day or two, the risk is low. For a collection with bottles you intend to age over months or years, ignoring E01 is a risk not worth taking. See our guide on Marvel wine cooler not cooling for a broader look at what happens when temperature regulation fails progressively.

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  • LOSS OF PROFITS, REVENUE, BUSINESS, OR DATA
  • LOSS OR SPOILAGE OF FOOD, MEDICATION, OR OTHER CONTENTS OF A REFRIGERATOR, FREEZER, OR WINE STORAGE UNIT
  • WATER DAMAGE, FLOODING, MOLD, OR PROPERTY DAMAGE RESULTING FROM APPLIANCE FAILURE BEFORE, DURING, OR AFTER SERVICE
  • ELECTRICAL DAMAGE, FIRE, OR DAMAGE TO CONNECTED PROPERTY
  • LOSS OF USE OR INCONVENIENCE

Our total aggregate liability for any claim arising out of or related to the Site, the Services, or these Terms shall not exceed the greater of (a) the amount paid by you to Appliance Repair Master for the specific service giving rise to the claim, or (b) $500.

These limitations apply regardless of the legal theory (contract, tort, negligence, strict liability, or otherwise) and even if we have been advised of the possibility of such damages. Some jurisdictions do not allow certain limitations, in which case our liability is limited to the maximum extent permitted by law.

21. Indemnification

You agree to defend, indemnify, and hold harmless Appliance Repair Master and its affiliates, officers, employees, contractors, and agents from any claims, damages, losses, liabilities, costs, or expenses (including reasonable attorneys’ fees) arising from:

  • your violation of these Terms
  • your misuse of the Site or services
  • your violation of any law or third-party right
  • undisclosed hazards or conditions at the service location
  • inaccurate information you provide to us

22. Revisions & Accuracy

Site materials may contain errors. Appliance Repair Master may make changes at any time without notice and does not commit to updating materials.

23. Third-Party Links & Services

Links to third-party websites are provided for convenience only. Appliance Repair Master does not control or endorse third-party content. If we use a third-party SMS or messaging platform, your participation may also be subject to that provider’s own terms, including provisions for opt-in, opt-out, frequency, fees, privacy, arbitration, and dispute resolution.

24. Governing Law, Venue & Dispute Resolution

These Terms are governed by the laws of the State of Georgia, without regard to conflict-of-law principles.

Informal Resolution. Before initiating any formal proceeding, the parties agree to attempt to resolve disputes informally by contacting Appliance Repair Master in writing.

Binding Arbitration. If informal resolution fails, any dispute arising out of or relating to these Terms or the services shall be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, in DeKalb County, Georgia, or another mutually agreed location. Judgment on the award may be entered in any court of competent jurisdiction.

Class Action Waiver. You and Appliance Repair Master agree that any dispute will be brought in your individual capacity only, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate claims and may not preside over any form of representative proceeding.

Exceptions. Either party may bring a small-claims-court action, and either party may seek injunctive relief in court to protect intellectual property rights, without waiving arbitration of other claims.

Limitation of Actions. Any claim arising out of these Terms or the services must be brought within one (1) year after the cause of action accrues, or be forever barred, except where applicable law prohibits such a limitation.

25. Force Majeure

Appliance Repair Master is not liable for any delay or failure to perform resulting from causes beyond our reasonable control, including but not limited to acts of God, natural disasters, severe weather, public health emergencies, pandemics, war, terrorism, civil unrest, labor disputes, government action, utility failures, supply-chain disruptions, parts shortages, or internet/telecommunications outages.

26. General Provisions

Modifications. Appliance Repair Master may revise these Terms at any time. Continued use of the Site or services after changes are posted constitutes acceptance of the updated Terms.

Entire Agreement. These Terms, together with our Privacy Policy and any signed work orders or invoices, constitute the entire agreement between you and Appliance Repair Master and supersede all prior oral or written agreements.

Severability. If any provision is held invalid or unenforceable, the remaining provisions remain in full force and effect.

No Waiver. Failure to enforce any provision is not a waiver of our right to do so later.

Assignment. You may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

Survival. Sections that by their nature should survive termination (including Sections 11, 19, 20, 21, and 24) survive.

Headings. Headings are for convenience only and do not affect interpretation.

Notices. Legal notices to Appliance Repair Master must be sent in writing to the address in Section 28. Notices to you may be sent to the email or address you provided.

27. Compliance with Georgia Law

Appliance Repair Master operates in compliance with all applicable federal, state, and local laws, including the laws of the State of Georgia and applicable regulations in Atlanta, DeKalb County, and the greater Atlanta metropolitan area.

Nothing in these Terms limits any non-waivable rights granted to consumers under Georgia law, including under the Georgia Fair Business Practices Act (O.C.G.A. § 10-1-390 et seq.) and the Uniform Commercial Code as adopted in Georgia.

28. Contact Information

For questions, warranty claims, opt-out requests, or communications preferences, contact us at:

Appliance Repair Master

📍 1816 Briarwood Industrial Ct NE, Atlanta, GA 30329

📞 Phone: (770) 659-7597 

📧 Email: [email protected]

🌐 Website: https://appliancerepairmaster.com

For SMS assistance, reply HELP to any message you receive, or STOP to opt out of marketing texts.

appliancerepairmaster.com Privacy Policy

PRIVACY POLICY

Company Name: Appliance Repair Master

Effective Date: June 5, 2026

Last Updated: June 5, 2026

Your privacy is important to us. This Privacy Policy explains how Appliance Repair Master (“Company,” “we,” “us,” or “our”) collects, uses, protects, and discloses information when you use our website, web pages, client portal, mobile applications, and related services (collectively, the “Site” and “Services”).

This Privacy Policy applies only to this Site and Services and does not apply to any other websites or offline services unless explicitly stated.

BY USING THE SITE OR SERVICES, YOU CONSENT TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of Personal Information:

Contact Information

  • First and last name
  • Mailing or service address
  • Email address
  • Phone number

Identifiers & Technical Information

  • IP address
  • Device and browser information
  • Log files and timestamps
  • Account or authentication information (where applicable)

Financial Information

  • Payment card or banking details (processed securely through third-party payment processors; we do not store full payment details)

Demographic Information

  • Age or age range
  • Gender or general demographic data (if voluntarily provided)

Geolocation Data

  • Approximate location based on IP address or service address

Internet & Electronic Activity

  • Pages viewed and interactions with the Site
  • Browsing and navigation behavior
  • Referral sources and usage patterns

Commercial Information

  • Services requested or purchased
  • Appointment and transaction history

Audio & Visual Information

  • Before-and-after photos or videos of serviced areas
  • Call recordings or chat transcripts where permitted by law

Inferences

  • Preferences or tendencies inferred from usage and interactions to improve services and communications

2. How We Use Your Information

We may use Personal Information for the following purposes:

Service & Transactional Purposes

  • Schedule, manage, and complete service requests
  • Communicate appointment confirmations and updates
  • Process payments and billing
  • Provide customer support

Operational & Analytical Purposes

  • Improve the Site and Services
  • Monitor performance and usage trends
  • Diagnose technical issues

Marketing & Promotional Purposes (With Consent)

  • Send promotional emails, text messages, or calls
  • Provide personalized offers or service reminders
  • Conduct promotions or loyalty initiatives

Content & Reviews

  • Display reviews or feedback you voluntarily submit
  • Use photos or media only with explicit marketing consent

Security, Fraud Prevention & Legal Compliance

  • Protect against fraud or misuse
  • Enforce agreements
  • Comply with legal obligations and lawful requests

3. Communications (Calls, SMS & Email)

By providing your contact information, you consent to receive phone calls, text messages (SMS/MMS), and emails related to:

  • service updates
  • appointment confirmations
  • billing and customer support

Marketing communications are sent only where permitted and consented to.

You may manage your communication preferences at any time:

  • SMS: Reply STOP to opt out
  • Email: Use the unsubscribe link in marketing emails
  • Calls: Contact us to request removal from calling lists

Even if you opt out of marketing communications, we may still contact you for transactional or service-related purposes.

4. Photos & Service Documentation

During service, we may capture photos or videos of:

  • appliances
  • parts
  • work areas

These may be used for:

  • documentation of work performed
  • quality control
  • technician training
  • warranty and legal protection
  • insurance purposes
  • marketing, advertising, and public relations

We take reasonable steps to avoid capturing:

  • people
  • personal documents
  • identifying information

By using our services, you acknowledge and agree to this practice.

5. Sources of Information

We collect information from:

  • you directly (forms, calls, messages, bookings)
  • service providers acting on our behalf (CRM, analytics, SMS platforms, payment processors)
  • third-party sources where permitted by law
  • cookies and similar technologies

6. Sharing of Personal Information

We do not sell, rent, or trade Personal Information.

We may share information with:

  • service providers necessary to operate our business
  • contractors or technicians performing services
  • affiliates under common ownership, where permitted
  • legal authorities when required by law

All third parties are required to protect your information.

7. Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, asset sale, or similar business transaction, your Personal Information may be transferred to a successor entity as part of the assets. We will use reasonable efforts to ensure the receiving party honors the commitments made in this Privacy Policy or notify you of any material changes.

8. Cookies & Tracking Technologies

We may use cookies, web beacons, pixel tags, clear GIFs, local storage, and similar technologies to:

  • improve Site functionality
  • analyze usage
  • support marketing and analytics

The cookies we use may include:

  • Session Cookies — to operate the Site during your visit
  • Preference Cookies — to remember settings and preferences
  • Security Cookies — for authentication and fraud prevention
  • Analytics & Advertising Cookies — to measure performance and reach

We may use third-party analytics tools, including Google Analytics, to understand how users interact with the Site. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

You can control cookies through your browser or device settings. Disabling cookies may affect certain features.

9. Do Not Track & Global Privacy Control

Some browsers transmit “Do Not Track” (DNT) signals or Global Privacy Control (GPC) signals. Because there is no industry consensus on how to interpret DNT signals, we do not currently respond to DNT signals. Where required by applicable law, we will honor valid GPC signals as a request to opt out of sale or sharing of Personal Information.

10. Session Replay Technology

We use session replay technology to understand how users interact with our Site. This may record actions such as scrolling, clicks, navigation paths, and cursor movements.

Session replay data is used for:

  • quality assurance
  • customer support
  • fraud prevention and security
  • Site optimization

This data may be collected and stored by third-party service providers acting on our behalf.

11. Chatbot Technology

We use chatbots and virtual assistants to provide customer support. When you interact with a chatbot:

  • information you provide is collected
  • chat transcripts may be stored
  • conversations may be reviewed for quality, training, and security

Chats may be escalated to a human representative when necessary.

12. Advertising & Online Tracking

We and our authorized partners may collect information across devices and platforms to measure advertising performance and deliver relevant marketing.

Advertising and tracking preferences are device- and browser-specific and must be managed separately on each device or browser you use.

13. Managing Your Preferences

You may manage your preferences at any time:

  • opt out of marketing emails via unsubscribe links
  • opt out of SMS by replying STOP
  • request changes to call preferences by contacting us

14. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your Personal Information:

  • Right to Know / Access — request confirmation of whether we process your information and what we collect
  • Right to Correct — request correction of inaccurate information
  • Right to Delete — request deletion of your Personal Information, subject to legal exceptions
  • Right to Portability — request a copy of your information in a portable format
  • Right to Opt Out — opt out of sale, sharing for cross-context advertising, or significant automated profiling
  • Right to Non-Discrimination — exercise your rights without being discriminated against

To exercise any of these rights, contact us using the information in Section 23. We will verify your identity before processing the request. We aim to respond within 45 days, or as required by applicable law. You may also designate an authorized agent to submit a request on your behalf.

California residents may additionally request, once per calendar year, a list of categories of Personal Information disclosed to third parties for direct marketing purposes (“Shine the Light” — Cal. Civ. Code § 1798.83).

15. Sale or Sharing of Personal Information

We do not sell Personal Information for monetary consideration. To the extent that the use of cookies or advertising tools may be considered “sharing” under certain state laws (such as California, Colorado, or Virginia), you may opt out by adjusting your browser cookie settings, transmitting a Global Privacy Control signal, or contacting us directly.

16. Sensitive Personal Information

We do not knowingly collect categories of sensitive personal information (such as Social Security number, government ID, precise geolocation, racial or ethnic origin, religious beliefs, health data, biometric data, or financial account login credentials) for purposes other than providing the requested Services, preventing fraud, or complying with the law.

17. Data Retention

We retain Personal Information only as long as necessary to:

  • provide the Services requested
  • fulfill the purposes outlined in this Privacy Policy
  • comply with our legal, tax, accounting, and warranty obligations
  • resolve disputes and enforce our agreements

Typical retention periods:

  • Service and transaction records: up to 7 years (to comply with tax and warranty obligations)
  • Marketing preferences and opt-outs: retained indefinitely to honor your choice
  • Website analytics data: typically up to 26 months
  • Call recordings and chat transcripts: up to 12 months, unless needed for dispute resolution

When information is no longer needed, we securely delete, anonymize, or aggregate it.

18. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect your information, which may include:

  • encryption of data in transit (SSL/TLS)
  • access controls and authentication requirements for employees and contractors
  • secure third-party payment processors (PCI-compliant)
  • regular review of internal data-handling procedures

However, no system is completely secure, and you use the Site and Services at your own risk.

19. Data Breach Notification

In the event of a confirmed breach of unencrypted personal information, we will notify affected individuals in accordance with applicable law, including Georgia’s data breach notification statute (O.C.G.A. § 10-1-910 et seq.) and other applicable state and federal laws. Notification will be made in the most expedient time possible without unreasonable delay, except where a law enforcement agency advises that notification would impede an investigation.

20. Aggregated & De-Identified Data

We may aggregate or de-identify Personal Information so that it can no longer reasonably be linked to you. We may use, disclose, and retain such aggregated or de-identified information for any lawful business purpose, including analytics, research, and reporting, without further notice.

21. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content. Accessing third-party sites is at your own risk.

22. Children’s Privacy

Our Services are intended for adults. We do not knowingly collect Personal Information from children under 16 years of age. If such information is identified, it will be deleted. Parents or guardians who believe a child has provided us with information may contact us at the address in Section 23 to request deletion.

23. International Data Processing

Your information may be processed or stored in the United States or other jurisdictions where our service providers operate. If you access the Site from outside the United States, you acknowledge that your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your jurisdiction.

24. Disclaimer

This Privacy Policy describes our general privacy practices and does not create contractual rights beyond those provided by applicable law. We cannot guarantee absolute security of electronic data transmissions.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes become effective when posted, and the “Last Updated” date at the top will be revised. For material changes, we will provide additional notice (such as a website banner or email) where required. Continued use of the Site or Services constitutes acceptance of the revised policy.

26. Access, Correction & Requests

You may request access to, correction of, or deletion of your Personal Information by contacting us using the information below. We will respond in accordance with applicable law.

27. Contact & Official Correspondence

Appliance Repair Master

1816 Briarwood Industrial Ct NE, Atlanta, GA 30329

📞 Phone: (770) 659-7597 

📧 Email: [email protected]

🌐 Website: https://appliancerepairmaster.com

For privacy-related requests, please include “Privacy Request” in the subject line so we can route your inquiry promptly.